Good marketing is in the new holder

Anyone who travels in London should now have an Oyster card. I do and every day I go to London it's used a minimum of 4 times so my plastic holder is wearing out. So I was actually pleased when on the entrance to Piccadilly underground I was handed a new holder courtesy of the London Paper and Capital Radio. Spot on targeting, appropriate message and great delivery!

Marketing Superior thought
Good marketing comes from understanding the customer experience and in understanding it reveals excellent opportunities