Honda High Flying

One of the biggest issues today is how to make the brand work across all media.The more technical and formatted the media ( this blog for instance!) the more difficult it is to assert the brand. What this means is that the stronger the brand and its core values are recognised and understood the more the recognition will permeate through all media and positively apply to a range of products.
This is what Honda are successfully doing with their DREAMS campaign which builds a 'creative sky' under which all Honda marketing communications can shine. Taken originally, perhaps, from the name of a motor bike the campaign which lifted spirits over the world cup has now been widened to include 'problem solving'. The bedrock has been to now actively involve the logo with a team putting it together form a giant jigsaw to make HONDA. Powerful stuff.
In a digital and visual world it is staggering to see how many logos are flat and immobile.
Marketing Superior thoughts...

1 - Use the power of televsion to set the brand values and create a communication framework for all your messages
2 - Adapt your logo for the digital world
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