Welcome to Marketing Superior

The place where we are always striving to do better, to learn more from both successes and failure, to celebrate the good and denigrate the poor and to comment constructively towards the achievement of marketing superiority.

There are many many marketing sites and blogs. All seem to suffer from the same faults: from checklists of must do’s to achieve marketing success; rants from a particular standpoint especially those who mistake the technique and the technology for the solution; white papers masquerading as a marketing truth but essentially espousing the benefits of only one particular software product and well you know what I mean. To my mind they demean the noble art and practice of marketing.

Thus this blog aims to be the counterpoint, to recognise that marketing is always about achieving superiority in the customers’ mind, in the media and in the market place.

This is Marketing Superior.
Looking for the good, championing the best, aiming to drive out the bad

Related posts:

1. TEN SECRETS of SUPERIOR MARKETING
2. What’s the difference between MARKETING & SALES?