The increasing importance of the pub!

With Pubs closing down at the rate of 1 a day one wonders if the usage has gone up following Claire’s comment below…

‘Nearly a quarter use their mobile to work from the pub, 25% have sent emails and made work calls whilst on public transport and 13% even work from the doctors.
A survey of over 1,000 UK workers released yesterday by 3 Business has uncovered that 31% of all people feel it is essential to be contactable by work, whenever and wherever they are. The survey also found that 23% of people have answered calls or sent emails whilst down the pub, 25% have worked on public transport and 13% have even sent emails and made work calls from the doctor’s surgery. ‘

The survey also revealed that 7% of all people questioned, which equates to 4m people across the UK, have taken time out in the middle of a date to take a work phone call. An intriguing 4% of people have even managed to send emails and speak to work colleagues whilst having a waxing or tanning session.

The marketing impilcations of this mean that the stimulation or suggestion of purchase at the right time and spot remain an as yet an under utilised oportunity.

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