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	<title>Marketing Superior &#187; Mobile Phones</title>
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		<title>The increasing importance of the pub!</title>
		<link>http://www.marketingsuperior.com/2009/the-increasing-importance-of-the-pub/</link>
		<comments>http://www.marketingsuperior.com/2009/the-increasing-importance-of-the-pub/#comments</comments>
		<pubDate>Wed, 12 Aug 2009 10:41:10 +0000</pubDate>
		<dc:creator>TimA</dc:creator>
				<category><![CDATA[General Marketing Thoughts]]></category>
		<category><![CDATA[Mobile Phones]]></category>

		<guid isPermaLink="false">http://www.marketingsuperior.com/?p=29</guid>
		<description><![CDATA[With Pubs closing down at the rate of 1 a day one wonders if the usage has gone up following Claire&#8217;s comment below&#8230;
&#8216;Nearly a quarter use their mobile to work from the pub, 25% have sent emails and made work calls whilst on public transport and 13% even work from the doctors.
A survey of over [...]


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			<content:encoded><![CDATA[<p>With Pubs closing do<img class="alignleft size-full wp-image-35" style="margin-left: 10px; margin-right: 10px;" title="handsfreekit" src="http://www.marketingsuperior.com/wp-content/uploads/2009/08/handsfreekit.jpg" alt="handsfreekit" width="140" height="141" />wn at the rate of 1 a day one wonders if the usage has gone up following Claire&#8217;s comment below&#8230;</p>
<p>&#8216;Nearly a quarter use their mobile to work from the pub, 25% have sent emails and made work calls whilst on public transport and 13% even work from the doctors.<br />
A survey of over 1,000 UK workers released yesterday by 3 Business has uncovered that 31% of all people feel it is essential to be contactable by work, whenever and wherever they are. The survey also found that 23% of people have answered calls or sent emails whilst down the pub, 25% have worked on public transport and 13% have even sent emails and made work calls from the doctor’s surgery. &#8216;</p>
<p>The survey also revealed that 7% of all people questioned, which equates to 4m people across the UK, have taken time out in the middle of a date to take a work phone call. An intriguing 4% of people have even managed to send emails and speak to work colleagues whilst having a waxing or tanning session.</p>
<p><strong>The marketing impilcations of this mean that the stimulation or suggestion of purchase at the right time and spot remain an as yet an under utilised oportunity.</strong></p>


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