Marketing Superior » Oyster Card http://www.marketingsuperior.com Just another WordPress weblog Mon, 01 Feb 2010 12:39:27 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 Good marketing is in the new holder http://www.marketingsuperior.com/2008/good-marketing-is-in-the-new-holder/ http://www.marketingsuperior.com/2008/good-marketing-is-in-the-new-holder/#comments Fri, 29 Feb 2008 12:16:06 +0000 admin http://www.marketingsuperior.com/?p=5 Anyone who travels in London should now have an Oyster card. I do and every day I go to London it’s used a minimum of 4 times so my plastic holder is wearing out. So I was actually pleased when on the entrance to Piccadilly underground I was handed a new holder courtesy of the London Paper and Capital Radio. Spot on targeting, appropriate message and great delivery!

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Good marketing comes from understanding the customer experience and in understanding it reveals excellent opportunities

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